We’re down to the last match now, so before it goes I wanted to preserve some of the match-box-glory in photographic form.
I used my tilt-shit lens for this, hence the angled plane of focus.
I shoot on location in labs, factories, and research facilities, working with genuine curiosity for the processes and the people running them.
With more than a decade of experience in industrial, science, and corporate photography, I also bring an understanding of the world I shoot in to every assignment – earned through completing a PhD and years heading communications across research, business, and startup environments.
What I enjoy about product photography is that through spending time with an object that otherwise gets overlooked as a mere utility, beauty can be found in unexpected places.
Making the extraordinary within the ordinary visible for others always is a very exciting process.
In the words of Arnold Newman, Portrait photography is 10% inspiration and 90% moving furniture.
It never ceases to amaze me how, by moving some furniture around and thus creating a carefully designed context for the subject, photography can condense the many facets of a personality into a still image.
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